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International Military Information Team - Namibia
Windhoek, Namibia
130900 FEB 95
PUBLIC INFORMATION CAMPAIGN PLAN 95-001
REFERENCES:
a. CJCS, Establishment of DOD Portion of U.S. Government Demining Training Program, 281324Z MAR 94 (U).
b. DOS, Request for U.S. Government Demining Assessment, 3 AUG 94 (U).
c. ASD: SO-LIC, Request for CJCS Assistance in Assessing the Land Mine Situation in Namibia,
16 AUG 94 (U).
d. CJCS Tasking to United States Commander in Chief, Europe (USCINCEUR) to conduct assessment in Mozambique, 011316Z JUL 94 (U).
e. CJCS Tasking to USCINCEUR to conduct assessment in Namibia, 121548Z SEP 94 (U).
f. USCINCEUR plan to conduct U.S. Government HDO in Mozambique and Namibia (U).
g. USCINCEUR request for deployment of forces to Namibia and Mozambique, 131800Z JAN 95 (U).
h. CJCS deployment order, 240057Z JAN 95 (U).
TIME ZONE USED THROUGHOUT THE PLAN: Zulu.
TASK ORGANIZATION: The International Military Information Team (IMIT), while in-country, will fall under the direct control of the U.S. country team in Windhoek, Namibia. The IMIT officer in charge will be a member of the Namibian Demining Liaison Committee (NDLC) and will serve as a discussion and coordinating agent for the implementation of the Namibian demining program.
1. SITUATION.
a. General. This plan is designed to employ an IMIT to Namibia with the overall objective of implementing a public information program that will reduce the casualties caused by mines and UXOs in northern Namibia.
b. Strategic Guidance.
(1) National Policy Objectives:
(a) Develop a sustainable indigenous demining program to subsequently hand the entire effort off to an HN entity. The HN would then have the means to continue the program independently.
(b) The program is a humanitarian government-to-government program, not just a military-to-military program. The program will incorporate all appropriate agencies of the HN government.
(c) The U.S. Government has no intention of performing the actual demining mission. It will, however, address the gaps in HN training, equipment, and public awareness and will supplement and complement HN programs that are practical.
(d) A central in-country demining authority, be it HN or UN, is critical if that country is to receive the full benefit of the HDO program. A central authority provides a country with the capability to set priorities and become a conduit for all DOD support.
(2) Constraints.
(a) The U.S. Ambassador retains approval authority for all IMIT products and programs.
(b) The NDLC retains approval authority for all Public Information Team products and programs.
c. Potentially Hostile Forces. None.
d. Friendly Forces. The USCINCEUR is both the supported and the supporting commander.
e. Assumptions.
(1) The Ministry of Information and Broadcasting will act as the lead agency overseeing all mine/UXO public awareness initiatives.
(2) The Ministry of Defense, acting as the executive agency in the NDLC, will continue to be supportive of all mine/UXO public awareness campaigns.
(3) The Department of Police will assist in and support the development of national and regional mine/UXO awareness campaigns.
2. MISSION. On order, an IMIT deploys to Namibia to assist in the development of a national and regional mine and UXO awareness campaign. Subsequently, a separate detachment of the IMIT will deploy to Mozambique, establish contact with an NGO, and select existing mine awareness products for immediate commercial production.
3. EXECUTION.
a. Concept of Operations. The IMIT, consisting of approximately nine personnel, will deploy to Namibia for 9 to 12 weeks to train and augment counterparts in the Ministry of Information and Broad-casting (MIB), the Department of Police, and the Namibian Broadcast Company. The training and equipment provided will assist in the development and execution of a multimedia public information campaign designed to educate the Namibian population on the hazards of mines and UXOs. Information will be provided on mine/UXO detection, marking, reporting procedures, emergency treatment of casualties, and procedures to be followed to exit a suspected minefield or danger area.
b. Scheme of Maneuver. This operation will be conducted in five phases.
(1) Phase 1 - Deployment. On order, IMIT will fly by commercial air to Windhoek, Namibia, and establish link-up and working relationships with HN counterparts. Equipment, flown by separate commercial freight, will be tested and placed into operation.
(2) Phase 2 - Campaign Development. IMIT continues detailed target audience analysis. With HN counterparts, national and regional campaign planning and development are conducted. National-level education supplement to the HN plan is contracted for publication in April. Separate detachment deploys to Mozambique to select existing mine awareness products to be commercially produced. NDLC approves campaign plan.
(3) Phase 3 - Product Development. National and regional public information audio, video, and printed products are developed. Commercial contracts for print media are negotiated. Radiobroadcasts announcing campaign begin.
(4) Phase 4 - Campaign Execution. National and regional mine/UXO campaign is executed. Printed products are distributed. Radio campaign continues. Video products displayed in target areas.
(5) Phase 5 - Redeployment. Trained and equipped HN counterparts will have the ability to continue the campaign. Stay-behind equipment will be turned over to appropriate HN officials within the Ministry of Defense. The IMIT will assess Namibia’s future requirements and make recommenda-tions for FY 96. IMIT will redeploy to Fort Bragg, North Carolina, via commercial air. Remaining equipment will be shipped via commercial freight.
c. Target Audiences.
(1) Youth (ages through early 20’s). This group has suffered the most casualties as a result of mines and UXOs.
(2) Elderly. Also have become casualties due to unsafe practices. Looked upon as authority figures.
(3) General population of the northern region. The mine and UXO problem is regional.
d. Overall Campaign Objective. Reduce casualties caused by mines and UXOs in northern Namibia.
e. Campaign Objectives.
(1) Increase the ability of the target audience to recognize mines and UXOs.
(2) Increase the target audience’s understanding of how mines and UXOs maim and kill.
(3) Reinforce within target audience steps to take to avoid becoming a casualty.
(4) Familiarize or refamiliarize the target audience on procedures for marking mines and UXOs.
(5) Increase the ability of the target audience to recognize mine and UXO indicators and markings.
(6) Instruct the target audience on procedures to follow in reporting mines and UXOs.
(7) Increase understanding of the target audience on safe and unsafe behavior around mines and UXOs.
(8) Teach target audience basic first-aid procedures to treat mine and UXO casualties.
f. Themes to be stressed.
(1) The ability to identify mines and UXOs reduces the likelihood of accidental injury or death.
(2) Stay away from mines and UXOs—they can kill or maim from a distance.
(3) When in an unfamiliar area, stay alert to the presence of mines and UXOs.
(4) Help family and friends avoid mines and UXOs; help officials locate and destroy them.
(5) Your life and health are more valuable than a mine or UXO.
g. Themes to be avoided.
(1) Degradation of local ethnic, cultural, or religious values.
(2) The placement of any type of value on mines and UXOs. Do not offer rewards for their discovery.
4. ADMINISTRATION AND LOGISTICS.
a. Administration.
(1) Reporting will be per USCINCEUR execute order (EXORD).
(2) Uniform will be directed by USCINCEUR EXORD.
(3) Weapons will not be transported.
b. Logistics.
(1) Known logistics constraints. None.
(2) Routine administrative and logistics support will be either commercially procured or provided by the U.S. Embassy, Windhoek.
5. COMMAND AND SIGNAL.
a. Command Relationships.
(1) Upon USCINCEUR EXORD, IMIT is under operational control of USCINCEUR.
(2) PSYOP dissemination battalion personnel will be attached to the 6th PSYOP Battalion (A) for the duration of the deployment.
b. Approval Authority.
(1) The U.S. Ambassador retains approval authority for all IMIT products and programs.
(2) The NDLC retains approval authority for all Public Information Team products and programs.
c. Communication. All communication support will be provided by the U.S. Embassy, Windhoek.
d. Reports. Per USCINCEUR EXORD. |